Posted by: mckeecom425 on: October 31, 2008
Q.11 Using your chosen e-commerce company, analyse their strategy for management of the upstream and downstream supply chain.
Concepts that should be included are as follows:
Push vs pull supply models
Vertical integration vs disintegration vs virtual integration
Partnership management and value networks
Procurement and fulfilment strategies
Schuh is a downstream organisation from the organisation to the [...]
Posted by: mckeecom425 on: October 24, 2008
The threat of substitute of products and services
Schuh is the only website that sells a wide variety of branded shoes that is also on the high street for their customers to shop in. The Schuh name is a well established company so customers would use the website as they know it would reliable to place [...]
Posted by: mckeecom425 on: October 15, 2008
Q.9 Does the site use cookies? Explain how cookies are used in your site.
Schuh uses cookies for the shopping basket, this means that the customer will need to have cookies enabled to be able to purchase product online. They have cookies on the site so that if the customer decides to add a pair of [...]
Posted by: mckeecom425 on: October 15, 2008
Q.8 Examine the registration process for your site, from the perspective of security. Is your data encrypted? What does this mean?
“We are committed to protecting your privacy and the security of any information given to us in order for us to process your order.”
Schuh’s policy is to not gather or hold information a customer’s [...]
Posted by: mckeecom425 on: October 15, 2008
Q.7 Look in detail at the terms and conditions for purchasing from your site. Are they reasonable? Comment on anything unusual or unreasonable that you find. What about returning goods? Describe the main mechanisms of support provided by your site. Do you think that it is better or worse than the competition? Explain your answer.
The [...]
Posted by: mckeecom425 on: October 10, 2008
Q6. New channels to market for e-business are increasingly being used. Such channels include mobile device access as well as digital television access. Consider and describe the potential future impact of ONE of these channels for your e-business from the perspective of the e-business. What strategic choices (if any) need to be made.
Mobile devises are [...]
Posted by: mckeecom425 on: October 10, 2008
Q.5 Explore the processes involved in purchasing on your chosen site. Describe the different steps in these processes, in terms of the technology that is being used, from typing the web address into the browser to a product being delivered to your door
The process of purchasing an item off the website is easily completed with [...]
Posted by: mckeecom425 on: October 9, 2008
Q.4 Explore the Internet for information on your site the site, especially for data that helps to place your site in context; for example, competitors, industry averages, growth rates for some sites.
There are a variety of sites that may provide useful here:
www.alexa.com
www.iabuk.net
www.abce.org.uk
webxact.watchfire.com
www.trafficdirect.org
Describe your site in terms of number of visitors, etc, using data found from [...]
Posted by: mckeecom425 on: October 3, 2008
Q.3 Take some time to research the business behind your site. Is the web the only channel to market for this business? If so, please describe your understanding of how this business came about. If the web is not the only channel, please describe the other channels in detail. Use Channel Chain Maps (see Week [...]
Posted by: mckeecom425 on: October 3, 2008
Q.2 Use some search engines or industry sources (e.g., trade magazines online, Financial Times, etc) to carry out desk research to find out specific quantitative information about the size of the business behind the web site. Try to determine figures for turnover, number of employees, and profit for specific (recent) years. Please do so without [...]
