Q1. Examine the web site that you have chosen. Please provide a short description of the web site in everyday language. Please insert a screen shot of the web site into your answer.

Schuh is a shoe shop housing all different types of shoes with a wide selection of manufacturers supplying them. They have 65  shops within the UK and Ireland.

Their Philosophy is:

“To provide aspirational but accessible fashion footwear, sold in a unique and exciting retail environment at prices which represent value for money and sold by friendly, knowledgeable staff.”

This website is mainly split up into 2 sections, men’s and women’s. The site is easily navigated around as there are many subsections if the customer is looking for a specific manufacturer. Schuh also supplies junior shoes as well as different accessories.

Women’s shoes are then split up into more subsections including High heels, low heels, flats, trainers and sandals. This makes it very accessible if looking for a specific type of shoe.

The website is there to view the shoes that the shop sell and also purchase if the customer wishes.

It also gives the customer the option if they what to find the shoes that they would like but who might not be confident about online purchasing to then call into their local store and to try them on and then purchase them within the shop.

The website also has a quick search on the header, this means that customers who know what they are looking for can go straight to it and do not have to look through the whole website. This is a benefit to the customer as they do not have to waste time looking for the shoes they want.