Q6. New channels to market for e-business are increasingly being used. Such channels include mobile device access as well as digital television access. Consider and describe the potential future impact of ONE of these channels for your e-business from the perspective of the e-business. What strategic choices (if any) need to be made.

Mobile devises are becoming incresingly a popular way to access the internet. This is due to the high demand of people wanting 24hour access to the internet no matter where they are. With the new technology within the mobile devices people are able to get access to the internet anywhere. New mobile devises are being made with built in Wi-Fi and 3G, this gives the access to the internet anywhere at anytime.

This would benefit the customer as many people don’t have time to look around the shops within the town they live in. this makes the process easier as it could be more convienient for the customer possibly leading to incresed busniess and returing customers.

This would also benefit the company when the internet is more widely avaible on the mobile devises as they could have a higher business turnover as more people can access the website from all over the world and make their purchases.

With the mobile devises  becoming more accessible to people it inceases the amount of people using the website and maybe leading more people to buying the product off the website. Also if people are on different websites that advertise the schuh website it could increse users as their attention is grabbed by the advertisment.