Catherine’s Weblog

Archive for November 2008

Week 10 – Change Management

Posted by: mckeecom425 on: November 28, 2008

Imagine that you are the manager responsible for e-commerce in your selected e-business. As E-Commerce Manager, you have been asked to investigate Knowledge Management, assess its suitability as a tool to retain key corporate knowledge, and produce a report on these two aspects. Please summarize the key findings of this report in your blog posting [...]

Week 9 – Question 14

Posted by: mckeecom425 on: November 21, 2008

‘Traffic building’ is the process of increasing the number of people who will visit an e-commerce web site. It covers many of the techniques shown in the ‘green’ boxes on slide 10 of this week’s (week 9 CRM) slides.
 
Specifically for your chosen web site, describe the main types of online marketing communications that it [...]

Week 8 –Question 13- E-Marketing

Posted by: mckeecom425 on: November 15, 2008

For your selected e-commerce site, assess the ease (or not) with which you can find the site using a search engine. Type some of the company’s branded products or key themes into a search engine. Discuss what is returned. Pay particular attention to ‘paid for’ results. Also, check where competitors appear, interpret the results. Provide [...]

Week 7 – E-Procurement

Posted by: mckeecom425 on: November 7, 2008

Q.12 Carry out web research to find out what is meant by the term ‘Cloud Computing’. Describe in your own words what is meant by this term. Explain in your own words the impact that cloud computing might have in e-commerce. Ensure that you describe potential benefits and problems.

Cloud computing
is an Internet-based development aswell [...]



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