Posted by: mckeecom425 on: November 28, 2008
Imagine that you are the manager responsible for e-commerce in your selected e-business. As E-Commerce Manager, you have been asked to investigate Knowledge Management, assess its suitability as a tool to retain key corporate knowledge, and produce a report on these two aspects. Please summarize the key findings of this report in your blog posting [...]
Posted by: mckeecom425 on: November 21, 2008
‘Traffic building’ is the process of increasing the number of people who will visit an e-commerce web site. It covers many of the techniques shown in the ‘green’ boxes on slide 10 of this week’s (week 9 CRM) slides.
Specifically for your chosen web site, describe the main types of online marketing communications that it [...]
Posted by: mckeecom425 on: November 15, 2008
For your selected e-commerce site, assess the ease (or not) with which you can find the site using a search engine. Type some of the company’s branded products or key themes into a search engine. Discuss what is returned. Pay particular attention to ‘paid for’ results. Also, check where competitors appear, interpret the results. Provide [...]
Posted by: mckeecom425 on: November 7, 2008
Q.12 Carry out web research to find out what is meant by the term ‘Cloud Computing’. Describe in your own words what is meant by this term. Explain in your own words the impact that cloud computing might have in e-commerce. Ensure that you describe potential benefits and problems.
Cloud computing
is an Internet-based development aswell [...]
Posted by: mckeecom425 on: October 31, 2008
Q.11 Using your chosen e-commerce company, analyse their strategy for management of the upstream and downstream supply chain.
Concepts that should be included are as follows:
Push vs pull supply models
Vertical integration vs disintegration vs virtual integration
Partnership management and value networks
Procurement and fulfilment strategies
Schuh is a downstream organisation from the organisation to the [...]
Posted by: mckeecom425 on: October 24, 2008
The threat of substitute of products and services
Schuh is the only website that sells a wide variety of branded shoes that is also on the high street for their customers to shop in. The Schuh name is a well established company so customers would use the website as they know it would reliable to place [...]
Posted by: mckeecom425 on: October 15, 2008
Q.9 Does the site use cookies? Explain how cookies are used in your site.
Schuh uses cookies for the shopping basket, this means that the customer will need to have cookies enabled to be able to purchase product online. They have cookies on the site so that if the customer decides to add a pair of [...]
Posted by: mckeecom425 on: October 15, 2008
Q.8 Examine the registration process for your site, from the perspective of security. Is your data encrypted? What does this mean?
“We are committed to protecting your privacy and the security of any information given to us in order for us to process your order.”
Schuh’s policy is to not gather or hold information a customer’s [...]
Posted by: mckeecom425 on: October 15, 2008
Q.7 Look in detail at the terms and conditions for purchasing from your site. Are they reasonable? Comment on anything unusual or unreasonable that you find. What about returning goods? Describe the main mechanisms of support provided by your site. Do you think that it is better or worse than the competition? Explain your answer.
The [...]
Posted by: mckeecom425 on: October 10, 2008
Q6. New channels to market for e-business are increasingly being used. Such channels include mobile device access as well as digital television access. Consider and describe the potential future impact of ONE of these channels for your e-business from the perspective of the e-business. What strategic choices (if any) need to be made.
Mobile devises are [...]
